Demand Generation Manager
Company: Omeda
Location: Chicago
Posted on: November 14, 2024
Job Description:
About Omeda: At Omeda, we are building a powerful audience
relationship management platform specifically designed for media
and publishing companies. Our solution seamlessly integrates
subscription management, customer data, and marketing automation to
help clients manage, engage, and monetize their audiences more
effectively. By driving lead generation, boosting engagement,
reducing churn, and increasing revenue, we are transforming how
media and publishing companies grow their audiences-all within one
innovative and unified platform. Join us and be part of a team
shaping the future of the industry. Position: We are looking for a
creative, results-oriented and data-driven leader with a proven
track record of growing B2B businesses. You will be responsible for
strategizing, testing, executing, and measuring effective campaigns
that help Omeda reach our growth goals. You will lead and manage
strategy and execution across a variety of tactics and channels,
including, but not limited to, email, events, paid content and
sponsorships, social media, and paid digital channels. The ideal
candidate will know how to be a close collaborator with Sales,
ensuring that opportunity generation is consistent, high quality
and setting the business up to hit growth goals.
Responsibilities:
- Account-Based Marketing (ABM): Focus on ABM strategies and
tactics to engage specific accounts and buying group personas
effectively.
- Campaign Strategy Development: Design and implement integrated,
multi-channel demand generation strategies, ensuring alignment with
overall business and revenue goals. Develop comprehensive campaign
plans, including channel mix, content creation, timing, and
execution strategies.
- Demand Generation Campaigns: Develop and execute demand
generation campaigns aimed at customer acquisition and pipeline
growth, with a strong focus on driving measurable results across
channels.
- Lead Nurturing Strategies: Own lead nurturing strategies to
ensure leads are effectively guided through the sales funnel,
optimizing touchpoints at every stage of the buyer's journey.
- Sales and Revenue Operations Collaboration: Partner closely
with sales and revenue operations teams to align marketing efforts
with sales goals, optimize lead hand-off processes, and ensure
seamless collaboration.
- Targeted Campaign Execution: Run targeted campaigns, including
email marketing, webinars, and paid ads tailored to specific
personas or accounts to maximize engagement and lead capture.
- Advertising Campaign Management: Manage advertising campaigns
(e.g., social media ads, search, and display) to increase awareness
and engagement, ensuring alignment with lead generation and
pipeline objectives.
- Lead Conversion Focus: Emphasize lead conversion and
opportunity creation, ensuring that generated leads are nurtured
into qualified opportunities for the sales team.
- Performance Measurement and Optimization: Continuously measure,
report, and optimize campaign performance, adjusting strategies
based on data-driven insights to maximize pipeline growth, lead
quality, and revenue impact. Qualifications:
- Bachelor's degree in Marketing, Business, or a related
field.
- Experience in a B2B environment, particularly in
technology-driven companies that require a considered purchase with
multiple decision makers.
- 7+ years of experience in demand generation, digital marketing,
or related roles, with a strong focus on lead generation and
pipeline development.
- Proven experience in developing integrated campaign strategies
and successfully managing multi-channel campaigns.
- Knowledge of digital advertising platforms and best practices
for maximizing lead generation.
- Experience in the Marketing Technology industry or media and
publishing space. Skills:
- Proven ability to develop and execute successful lead
generation strategies.
- Strategic planning skills, with the ability to design
data-driven, scalable demand generation campaigns.
- Strong analytical skills with a data-driven approach to
decision-making, especially in assessing campaign effectiveness and
making ongoing improvements.
- Excellent communication and collaboration skills, particularly
with sales and product teams.
- Familiarity with ABM tactics and targeted marketing approaches.
Why you will love working with us:
- The opportunity for business, market, and customer impact.
- Opportunities for professional development and career
growth.
- Competitive salary + benefits package including health, dental,
vision, 401k and more.
- Paid time off to support work-life balance, including company
holidays, vacation, personal and sick time.
- Remote friendly, supportive team, and opportunities for
collaboration at our Chicago home office. Omeda is an equal
opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, sexual orientation, gender identity or
expression, national origin, age, genetic information, disability,
or veteran status.
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Keywords: Omeda, Buffalo Grove , Demand Generation Manager, Executive , Chicago, Illinois
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